I'm passionate about user experience and designing for non-addictive technology. One of my favorite parts of teaching is incorporating lessons from nature and the animal world, and readings from across disciplines (such as architect Christopher Alexander, urban studies author Jane Jacobs, positive computing leaders Rafael Calvo and Dorian Peters, and artist Jonathan Harris.) I've taught workshops nationally and internationally to designers from the world's leading products and spoken about my design philosophy at places like Warm Gun, WebVisions, Product Tank, User Experience Lisbon, and the Bay Area Special Interest Group on Computer-Human Interaction.

This workshop was co-created and taught with Samuel Hulick of User Onboarding  in Amsterdam. Here are some kind words:

Workshops can often be a transfer of knowledge you soon discover simply doesn’t copy paste to reality. Marta and Samuel’s workshop is about adopting a new way of thinking. Not a day goes by without observing situations at work as well as in every day life that make the crucial mistake of focusing on the task or tool instead of the user and their goal.
— Fokke, Support Engineer, Zapier
Mara and Samuel are the onboarding experts. I highly recommend this workshop!
— -Laura K., UX at Google
The workshop was fun and passionate. They’ll let you think about your own product in ways you probably haven’t before and hand you the tools to complete your own onboarding quests.
— Maarten B, Interaction designer


Special thanks to Steve, Iris, and the wonderful team at GlobalOrange who provided the beautiful space (a converted church!); photographers Joyce and Andres from On a Hazy Morning; and Kristen Gallagher at Edify